Connecting you with your target audiences

You want to know how your direct mailing or advertisement will perform? We put it to the test! In one week (extra time will depend on the difficulty to recruit the target group), we can pre-test your creative execution with qualitative in-depth interviews (via MS-Teams or Zoom). Alternatively, you and your creative agency can run Sprint workshops with advertising material. Empathize, define, ideate and then develop the creative execution, which we validate almost in real time.

This is a test of the intuitive flow on your website or in your app. It’s not about the number of times a user has to click, it’s about the intuitiveness of the digital journey: starting from the curiosity trigger, taking the user to focus on your message, up to the subsequent call to action. How does your target group interact with your new website or app? We diagnose it, by mixing methods like qualitative interviews, eye tracking and simple observation of test users.

This is a classic post test of an advertising or other communication campaign. We measure the impact and effectiveness of your campaign by answering following questions. Did your target group notice your campaign? Did they attribute it to your brand? Was the message clear and understood? And did the campaign lead to a stronger bonding with your brand or maybe even direct purchase intentions? We can measure all these Key Performance Indicators and enrich it with complementary insights from qualitative research, eye tracking and/or emotion measurements.

Discover the genuine and authentic attitudes, beliefs and hidden preferences that determine consumer behavior. The essence of marketing is to influence our decisions as consumers, while most of the decisions we take are the consequence of system 1 thinking, i.e. unconscious and fast thinking. With implicit research techniques, we can simulate situations in which people take choices, allowing us to derive the product or communication attributes that really drive purchase behavior.

In this type of research, we uncover the functional and emotional associations that the “market” has about the brands in your sector. Also here, the combination of quantitative research and ‘small data’ from qualitative research create the most valuable insights. And we love to blend these insights with other techniques, like expert interviews with communication experts or implicit research to bring the unconscious aspects to the surface.

Reputation is more than branding. Branding is mostly relevant in a commercial context. Reputation has a broader scope and is a unique blend from associations made by several stakeholder groups that matter to your company. Not only your customers and prospects, but also journalists, investors, politicians, suppliers, … may be relevant stakeholder groups. Reputation is a multifaced concept. We do not only measure reputation, we help you understand why it is as strong or cold as it is.