You want to know how your direct mailing or advertisement will perform? We put it to the test! In one week (extra time will depend on the difficulty to recruit the target group), we can pre-test your creative execution with qualitative in-depth interviews (via MS-Teams or Zoom). Alternatively, you and your creative agency can run Sprint workshops with advertising material. Empathize, define, ideate and then develop the creative execution, which we validate almost in real time.
This is a test of the intuitive flow on your website or in your app. It’s not about the number of times a user has to click, it’s about the intuitiveness of the digital journey: starting from the curiosity trigger, taking the user to focus on your message, up to the subsequent call to action. How does your target group interact with your new website or app? We diagnose it, by mixing methods like qualitative interviews, eye tracking and simple observation of test users.